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Thursday, February 4, 2010
Lamborghini has released a new video to support their "Ad Personam" program. The plan, which translates from Latin as "To the person," offers customers the opportunity to select from a variety of exclusive options.
The options include an extensive variety of choice in exterior color, leather tone, and stitching hue. As the video points out, one thing that will not be changed is Sant'Agata, Bolognese, where each hand built Lamborghini is still assembled.
Lamborghini makes Ad Personam available, for a fee, to those customers who need an extra level of exclusivity. Launched at NAIAS in 2008, the only limiting factor to the options is the customer's available cash.
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